In the world increasingly lived through the screen, our urge to connect with nature is becoming more visceral. The direction is driven by a need to experience nature first hand to tap into something wilder, seeking a connection with the planet on a deeper level. Going forward in spring/summer 2020 we will be exploring volatile and unpredictable aspects of nature.
The concept is based on a young urban man who is free spirited, Seeks a feeling of freedom, he is a coastal drifter, having a strong sense of style. The most important thing He lives in the moment. This season his gypsy mind taking him to Ibiza So let’s follow him and try to explore his living style and effortless day dressing sense.
Ibiza is one of the Balearic islands in the Mediterranean sea. It’s well known for the lively day and night scenes. The sea is a vital element in Ibiza throughout the 18 kilometers of natural sandy beaches fringed by crystal clear water. It is more than just sand and sun and more than mere nightlife. Its unique location, climate, and features make Ibiza the ideal place for visitors to do all kinds of sports at all levels.
The color pallet is dominating by neutral shades those are key colors also adding 7 supporting colors. with the help of the above mood board and color board going to make 4 concepts for the spring-summer 20 range.
Fabric bases will be light and perforated in a circular knit linen blend, Mercerized cotton and viscose will be better in finished weight 160 gms. and for collar tees, 200 to 220 gms will be better. For woven Linen, Linen blends will be good for fashion styles, 20’s poplin will be better for overdyed and washed programs. casual bottom and shorts will be a mid-weight canvas with overdye and heavy ball wash- sun-kissed effect needs to come in the garment.
As you see in above board the free-spirited feel is coming out, the flow of shades is boundless, the layering of different shades in printed tees is giving freshness to the collection. the technique for achieving these effects will be wet on wet with water base pigment colors plus dry ball wash.
Shadows on sandy shores and gently rippling water inspire allover print and graphics with an abstract moody atmosphere. The board is completely dedicated to beach patterns and watercolor effects. Making compositions with the help of the surrounding view.
inspired by color blocking concept, this board is dedicated to beach sport/activity.
ALLOVER PRINTED SHIRTS
SEASONAL LOOK | SPRING SUMMER 2020
STORE VIEW | COLOR FLOW | DESIGN TO FIXTURE | SPRING SUMMER 2020