Spring/summer 2020

Fashion from Nature | Spring summer 2020

PHYTOPHILER (Plant Lover)

“ A man doesn’t plant a tree for himself. He plants it for posterity.” Alexander Smith

Trekking dusty paths across global deserts and jungles. Bold and exotic, it’s like a world bazaar, taking in the dense jungles. Utility pieces in softly weathered vintage prints and subtle reworks of camouflage; lightly rumpled linens and performance fabrics. From desert outposts to far-flung markets, these seasoned travelers can blend in with earthy and rustic tonal combinations or stand out, accented with the brights.

Natural mid tones form the basis of the palette warm sandy hues, muddy browns & chalky whitened neutrals, while stormy sky blues, terracotta, and gentle greens. New and modern artifacts are created using amalgamated material upcycle and reformed. Its an appreciation of the raw and textural put together with great skill resulting in unique pieces. Utility toughness and functionality is inbuilt, but not as for typical army fatigues – a more experimental and future-facing outcome.

MOOD BOARD

Spring/summer 2020 Mood board, Fashion from nature, Forecast SS 2020

GRAPHIC BOARD

Spring/summer 2020 graphic board, Outdoor adventure, Nature inspired Graphic board

Design is connecting to this love of the botanical, putting it under the Microscope, dipping into the science and exploring natural possibilities. Bringing Plants into our living and working spaces. The beauty of nature is enjoyed simply for its visual appeal, translate into fine graphics and surface texture to our collection.

So the placement graphics and allover print will be inspired by Jungle and outdoor adventure. We will try to observe nature’s beauty in our collection.

SPRING 2020 LOOK BOARDspring 2020 product board, fashion forecast

SUMMER 2020 LOOK BOARD

summer 2020 product board, fashion forecast

Written by Khursheed Rabbani

Menswear designing, apparel graphics, knitwear, flat knits & outerwear including development. Research analysis, idea generation, fashion forecasting, concept making, range presentation & fashion marketing with 11 years experience.

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