You must have seen WGSN’s forecasted 5 Future color tones for Spring / Summer 2020 on Web. The five key tones from WGSN’s Global Color Forecast that will make an impact for the Season Spring/summer 2020
WGSN’s Key Colors presents a first glimpse of the five tones set to make the biggest impact in 2020 – a year when the future truly arrives, as advances in science and technology reach the mainstream. This will be the moment when we look forward more than we look back, and our selection feeds into this progressive mood. Colors are optimistic and versatile, and also herald a return to cooler, crisper hues with a futuristic edge.
MOOD BOARD | STAY NEUTRAL | SPRING | SUMMER 2020
NEO MINT | SPRING | SUMMER 2020 | (source WGSN)
This new directional color heralds the start of a new decade, embodying an optimistic mood when advances in tech and science will take hold.
Blue’s transition from a core color to a fashion color evolves in a softer way for 2020, moving away from the strong cobalt of recent seasons.
Cassis departs from the sweet tones that have had such a huge impact across markets recently, offering a deeper fusion of pink and purple.
Youthful oranges from the previous two years settle into a milkier, more subdued tone, which offers broader appeal across ages and categories.
Yellow will hit the mass market as it shifts to the deeper tone of Mellow Yellow, feeding into the ongoing popularity of earthy, baked hue.